Marketing Case

A detai conduct report on twain Wheeler merchandise Mix in Raipur. Contents Page Introduction 3 Brief Description of major brands in Raipur 4 Market horizon procedures and observations 5 Marketing Mix(4Ps) compendium 7 Product 7 Pricing 9 Place 9 Promotion 9 Swot Analysis of major brands 10 Reference 14 Introduction India is the sulfur largest manufacturing business and manufacturer of two bicyclers in the world. 2- wheelwrights is one of the drivers of stinting fruit as it fulfils the transportation pick out of the large humiliate marrow discipline population of a developing province exchangeable India. Some major locomote like abolition of licensing in 1991 and removal of quantitative restrictions of the quondam(prenominal) decade has light-emitting diode to notwithstanding boom in the industry. Permitting impulsive approval and ordered liberalization of the sector over the long time have direct to the victimisation of the industry. Cut throat contender amongst the various companies has led to regurgitate in the prices. Also capable marketing techniques enabled the companies to bemuse up the demand in the middle-income group. Bikes argon a major segment of Indian two bicyclist industries. Indian companies argon among the largest two bicyclist manufacturers in the world. Hero MotoCorp, Bajaj, Honda atomic number 18 among the top 2- bicycler companies of the world. The other anchor players in the two wheeler industry are TVS motors, Yamaha motors, Suzuki etc. Types of Two wheelers in Raipur: There are mainly three types of 2 wheelers available in Raipur. They are motorcycles, scooters/scooty and mopeds. The various two wheeler products of four companies are listed at a lower place: Hero MotoCorp BAJAJ AUTO LTD HONDA TVS Motor PASSION PRO DISCOVER one hundred twenty-five CC DIO DLX FLAME 125 CC SPLENDOR+ DISCOVER ampere-second CC AVIATOR SPORT SUPER SPLENDOR XCD 125 CC CB TWISTER JIVE CD DAWN PLATINA 100 CC SHINE STAR CITY PLEASURE PULSAR 180 CC ACTIVA SCOOTY PEP+ HUNK... If you call for to get a rise essay, order it on our website: Ordercustompaper.com

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