scratch-A-Sketch Case StudyExecutive SummaryName : engrave-A-Sketch by the Ohio artwork attach toIndustry : Toy ManufacturerPublic familiarityIncorporated : 1930StatisticsEmployees : 191Stock Exchanges : AmericanSales 38 .99 gazillion (2003NAIC : 339932 Game , Toy , and Children s Vehicle Manufacturing 332116 Metal Stamping 336399 All early(a) labour Vehicle Parts ManufacturingTicker Symbol : OARBrief BackgroundThe history of the far-famed Etch-A-Sketch began when a man by the charge of artistic creationhur Granjean invented a magic antic screen in his garage which he called L Ecran Magique in the late 1950 s . Mr . Granjean took the liberty of taking his drawing of the toy to the impertinent Toy Fair in Nuremburg , Germany in 1959 . When the Ohio Art Company first saw the toy they took no interest in it but by the sec ond time , they reconsidered to take a chance on the product .
Soon enough , the Etch A Sketch (R ) was introduced to the market as the radical get a line for he L Ecran Magique . The invigorated toy became the most customary drawing toy in the industry . In the 1960 , Ohio Art used the media , particularly the television to launch the product . Overwhelmed by the consumer s incredible response , the company continued manufacturing Etch-A-Sketch until Christmas evening 1960 . The popularity of the new toy reached the West Coast where batch all oer California bought Etch A Sketch (R ) on Christmas even and ha d them for Christmas . The pro of the phenom! enal toy has had minor changes over the yearsThe deal were so in to...If you want to get a lavish essay, order it on our website:
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