Global Strategy - Thai Airways International

1. introduction\nThai Airways Inter topic (abbreviation THAI) is the internationalistic and national carrier of Thailand. It has regional, interior(prenominal) and intercontinental flights from its headquarters in Bangkok to different study destinations within Thailand and around the world. Actually, it was open up in 1960 as a joint venture keep company between SAS (Scandinavian Airlines Systems) and TAC (Thai Airways Company), Thailands domestic carrier. aft(prenominal) it had capital participation federation with the SAS for 17 years, Thai administration decided to buy disclose SAS holding. Thai Airways International was principal Alliances member in 1997 and link up with a domestic airway TAC in 1998. Besides, Thailand was libe dictated from other nations domination, then changed the name of the ground from Siam to Thailand (Thai stands for freedom and Thailand means nation of the freedom ) in 1238 and then the companys name means the national airline of Thaila nds Kingdom in either Thai or English (Frynas and Mellahi 2011). The purpose of this typography is to analyze Thai Airways International, including out-of-door and internal environments, business strategy, monetary performance, strategic options and recommendations for change.\n\n2. External environs Analysis\n2.1. PESTEL Analysis\n2.1.1. semi policy-making \nPolitical factors are how and to what point in time does THAI airways intervenes in the economy. Specifically, semipolitical factors hold areas such as tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability by THAI airways recently THAI airways stated that the outgrowth economy will elevate travel and passengers if Thailand has no political problems.\n\n2.1.2. Economic \nEconomic factors include economic growth, interest rates, alter rates and the inflation rate of THAI airways. These factors have study impacts on how businesses operate and murder decisions. For example, interest rates presume THAIs cost of capital and thereof to what ex... If you want to get a full essay, order it on our website:

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