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Product Summary EssayThe commercialisation of the internet proves to be a major opportunity of for trading organizations in the global argonna. It should be state that this technology has allowed the creation of new business model where companies can become more efficient and try more revenue by establishing online presence. The internet has become a venue where sellers and buyers meet for purchases.Some business organizations have opted to augment their brick and mortar strategies by having online outlets while still others have opted to solely operate online. maybe three of the most successful business organizations which utilized the advancement of internet technology are retail merchants bid eBay, Amazon, and Walmart. All these industry players have gained the reputation of being the top in internet retailing some(prenominal) in the number of visitors and the amount of sales generated. If I am given the chance to be a competitor of these giant retailers, I will utili ze the individual strengths which they display while staying away from their weaknesses. In order to avoid direct competition from these already established players, I will specialize supply to a small segment instead of going after the whole market. This will help me in building the right image for the keep party and establishing public awareness for the product and service that I would offer. eBay represents nonpareil of the purest market in the world today where buyers and sellers can directly transact with each other. The website is a very(prenominal) good place to buy products because buyers and sellers can negotiate on the price, payment, and other service. However, I believe that an online retailer should have a fixed price and rules when dealing with its customers. Before entering a transaction, the customer should be adequately informed on the price which is most acceptable in the exchange of product and service. The makeup of a fixed system of payment, delivery, and price will eliminate the necessity of having to answer queries for each customer when they find details to be unclear. However, I will consider the user-friendly and frequently upgraded website of the company in order to attract buyers. Amazon is remarkable because of its being purely an online entity. What I will adopt with this company is its system of recording customers details which they can use in their future purchases. I believe that this is a very much essential value-added feature because it really makes customer more convenient as they tire outt need to type information again and again. Amazon should also be applauded for its customers reviews which aids prospective buyers in making their purchase decisions. I will integrate this when putting up an online retailing entity. Walmart is cognize as the market leader when it comes to price and quality. The company also extends this in its website which showcases all its affordable products. The website of the company is ver y extensive almost comprising its entire product line which it has in store. What I like intimately Walmart is the warmth of experience even in online shopping. Customer service is still very remarkable and agreeable both in its outlet and its online store. This consistency makes shopping very relaxing in an online marketspace where customer emotions are not often considered.ReferencesKotler, P 2002, Marketing Management, Prentice Hall New Jersey