Tv Manufacturing Industry in India

Analysis of TV Manufacturing Industry By Manglesh R. Yadav Table Of contents 1. memoir Of TV in India3 2. Samsung Electronics3 3. LG Electronics8 4. SONY11 5. Videocon13 6. My View15 7. References17 Television Manufacturers and their growth History Of TV in India Television has been in India for over 40 stratums now. During the maiden few years the growth of goggle box was very(prenominal) sparing and the dispersal happened of mostly black and white sets. This was beca phthisis in the early detail the tidy sum used to think of it as a luxury item without which the life story could go on.It is in the last 25 years that the television market has picked up pace and is growing rapidly. A very significant year in the advent of television diligence in India was 1982. This was the time when the Indian government allowed import of thousands of color TV sets for the bountifulcast of Asian Games held in New Delhi. After this the real boom of TV industry started. forthwith India i s the largest market for TV sets and likewise viewership. Not only this, only when general TV industry is the most booming sector among run through with(predicate) with(predicate)r electronics in India. The important market capture is divided in between Samsung, LG, Sony, Panasonic, etc.Samsung History Samsung Electronics is a South Korean organization which manufactures TV and is globally the take oner in liquid crystal display TV sh atomic number 18. For over 70 years Samsung Electronics has served the world with impertinently innovations. On March 1, 1938, founding chairman Byung-Chull Lee started business in Taegu, Korea. Samsung started the resultion of its set-back Black and white television ( stylusl P-3202) in 1970. In the phase from 1990-99 Samsung came up with toilet of innovations and they were the prime(prenominal) comp each to produce and draw and quarter out a whole line of digital TVs.In 2010 Samsung Electronics began mass producing industrys first 3D TV adorn. Over the years Samsung has won dope of awards for its TV manufacturing capabilities. At Samsung, we follow a simple business doctrine to devote our talent and technology to creating superior products and services that contri stille to a better global society. Vision The vision for Samsung is Inspire the World, build the prospective. This upstart vision reflects Samsung Electronics commitment to inspiring its communities by leveraging Samsungs trinity key strengths New Technology, Innovative Products, and Creative Solutions. &8212 and to promoting cutting value for Samsungs amount net in runs &8212 Industry, Partners, and Employees. Through these efforts, Samsung hopes to contri moreovere to a better world and a richer experience for all. Products Samsung has wide variety of TV types to select from LED TV The Future Smart TV It has very approximate point quality. The impudently serial in this category has voice and accomplishment control, Face recognitio n. It in addition has levelheaded 3D experience. in that respect be a total of 31 distinct TV sets on hand(predicate) in this category belonging from series 4 to series 8 and besides from 19 inches to ones above 50 inches.The TV sets in like manner regorge from 13000 rupees to 273000 rupees. liquid crystal display TV See Richer Colours with simple Colour Enhancers. It has a little(a) portraying and it produces crisp contrive quality. The work in the brief seem to come to life because of its stunning LCD screen. at that place a total of 4 different variants chip in in this segmentation. All this atomic number 18 in series 4 and are toast in 22 inches and 32 inches sizes. The TV sets range from 13000 rupees to 28000 rupees. Plasma TV Ultimate BIG Screen Entertainment. It has stunning design and shot quality.You provoke smooth motion pictures, highschool contrasting picture quality with motion control and entrust detection. The TV set also put forwards web c onnectivity. at that place are a total of 8 different variants present in this section. The TV sets series is 4+, 5+, and 8+. The TV is present in 43 inches, 51 inches and 64 inches. The cost ranges from 38000 to 240000. Ultra slender Fit TV 40% slimmer 20% lighter 100% smart The Ultra SlimFit TV incorporates a revolutionary compact. These TVs fit in any corner of your home and stylish life elegantly. there are a total of 22 different variants present in this section.The TV ranges from 20-29 inches in size. The cost of these TVs ranges from 8500 to 16000 rupees. Flat TV Technology that celebrates LIFE. The technology and style of these TVs are combined for a better entertainment. Its a TV that suits the reckon entirely does not compromise on quality and technology. in that respect are a total of 14 variants for this section. The TV ranges from 20-29 inches in size. The cost of these TVs ranges from 7700 to 15000 rupees. sustentation Samsung Electronics channels u a bare(a ) download of all the Manuals and required downloads for any type of TV set.It also has an online Help &038 Support system which helps the customers to move over quick fix of round know issues. It has a very unassailable enough network of its support service which reaches the customers doorstep on demand. It has a near feedback system. Promotions In television industry Samsung has been the leader due to its innovative TV sets and the latest ones the LED ES8000 and ES7500 series and the Plasma E8000 series in the Indian market has been the novel age Smart TV which ordain live in the market and improve the dish out of the manufacturer until a new innovation is out.The cost of this TV has been kept in minds and has been in the range where in bulk pass on get out and try get it for the sheer experience the TV gives. Also it is the denounce for Chelsea Football ordering which makes people aware about the brand. They put out the products at some extensive exhibitions so tha t the public can himself come and see the televisions capabilities. They afford a very strong advertising campaign wherein they use largish celebrities and also sign big singing groups. Place The products are interchange not only at retail store, immense super markets but also online.So the consumer can go and buy it from a huge network of places and make him satisfied with experience he gets out of it. LG History LG Electronics was founded in 1958 back then the name of the fraternity was Goldstar. It has been first producer of lot of electronics items in Korea. It was the first producer of radio in 1959. It produced the first refrigerator of Korea in 1965, First producer of Black &038 White TV in Korea in 1966, First air-conditioner in 1968, first washing machine produced in 1969, first colour TV produced in 1977, etc. Goldstar changed to LG Electronics in 1995.The first producer for 40-inch Plasma TV and the worlds first IC set for DTVs developed India production subsidiary ( LGEIL) established in 1997 also produced Worlds first 60 plasma TV in 1998. LG has been also the first Company to commercialize some of the biggest sizes of plasma TV of 71 in 2004 and 102 in 2005. LG was also the first to commercialize the largest LCD TV of 55 in 2004. Thus LG has been the pioneer in producing of new technical innovations in TV manufacturing Industry and has won lot of awards for it. rat IdentityThe brand is known for its four basic elements Value, Innovation, People, Passion The denomination LG in the logo speaks for itself , It symbolises that the consumer of LG is in close relationship with LG and you will also find that the colour or the texture of LG logo has never changed as it symbolises that they want to deliver the best to their customers over a long period of time. sucker Logo Face The stylized face symbolizes for the companies friendliness and simplified approachpower. Circle The circle represents the globe and also the humanity, it also represents the youth and the future.Shape The f number end on the right is intentionally left blank to make it asymmetric which represents innovative thinking. Colours LG Red mainly symbolizes friendliness and also its commitment to deliver the best to its customers. LG Gray represents technology and reliability. Vision LG visions itself to provide its customers with innovative products and superior service while aiming to be in the give-up the ghost 3 companies in the world. They also hold their philosophy bulky Company, Great People as they think that only great people together can create a great company. Products Plasma TVIt provides shave sharp pictures which gives the customer an experience of a theatre/stadium at home. This has 10 different variants and each one is a sleek design to impress the consumer buying it. These TVs are in 42, 50 and 60 in size. LG Pentouch TV Touch The Wonder. This variant allows the kids and even grown-ups to draw on huge wide screen. Flat Colour TV The TVs are a perfect blend of unafraid pictures and intelligent healthful quality. This category has good blend of slim TVs and also the ones which provide good sound and picture quality. The variants in this category are 33 and are of 14, 21 and 29+ in size.HD LCD TV These are full HD TVs with travel IPS LCD Panels, Smart Energy Saving. The TVs are eco-friendly in the sense they consume less electricity but still provide good picture quality. These Smart TVs can be connected to external HDs and movies can be viewed. This category has 19 variants and is available in 22, 32 and 42 sizes. 3D TV These TVs are stylish and good in 3D quality. LG Cinema 3D Smart TV means battery free 3D Glasses, 2D to 3D Conversion &038 a 3 mode magic motion remote control together bringing to a greater extent convenience in watching 3D &038 controlling Smart functions.It has create in Wi-Fi system and loads of smart functions to use. on that point are 29 variants in this category. The sizes vary from 47 and 55. Pricing The pricing of the TVs in each category is at a level which is not ominous for the pockets of the consumer. The TVs in Flat TV category are ranging from 8000 to 25000 rupees. The TV are priced as per the technology grows with each variant. LG TV is trying to capture 50% share of the marketing 3D TV by launching new series in the Indian Market. Last year the market share in 3D Tv for LG was 40%. The new smart 3D TVs are priced from 55000 to 700000 rupees (http//articles. conomictimes. indiatimes. com/2012-05-05/news/31586465_1_market-share-lg-electronics-new-range). LG has been conferred upon the most durable brand by Brand Trust Report 2012. They have come up with new TVs which give a good gaming experience along with good picture quality. Promotions LG is a main sponsor for the ICC Cricket World Cup, the pinnacle detail for cricketing world. LG is official Global Partner of Formula1 and also Technology partner of Formula1. It has a very good advertising campai gn where in they always focusing on consumers and their satisfaction as their prime objective. PlaceThe products are interchange not only at retail store, huge super markets but also online. So the consumer can go and buy it from a huge network of places and make him satisfied with experience he gets out of it. Sony History Sony is a Japanese company established in 1946. It launched the first magnetized G-type recorder in Japan in 1950, Japans first radio TR-55 in 1955. Sony launched Worlds first transistor TV TV8-301 in 1960, Trinitron colour TV in 1968. In the years to come Sony introduced a lot of new innovations in the market. The most important product of Sony is Bravia the technology and the TV had live colour creation capabilities.SONY India was established in 1994 and since then the Sony has touched lives of people in one way or the other with its exemplary brands. make. believe It symbolizes the spirit of SONY. It stands for the power of creativity of SONY, ability to tu rn ideas into reality and also makes believe that we can imagine anything. The dot in between make and believe symbolizes SONY. The dot links liking and reality, Its the point of ignition for reality. Vision Sony visions to be the leader of the electronics industry. Sony also envisions itself to be a socially responsible organization and focuses on deliver the environment.It has implemented a good CSR policy of E-waste management. Products There is a broad classification of products under two main categories 1). SONY BRAVIA TVs There are a total of 10 series in this section. Bravia is built around a unique and superior technology to enhance the viewers satisfaction. The use of intelligent peak LEDs have the capability to give a very good contrast experience. The TV is FULL HD and has good resolution so that even low resolution videos appear good. It has web connectivity on the high end models. The series has TVs with sizes from 22 to 65.The pricing of TVs in this section is from as low as 15000 to 359900 rupees. There is a TV which will fir everyones pocket and have a mix of good features along with it. 2). Public Display Panel The TV is designed for the spirit of public viewing. It has some very good and sleek functions. It has good sound and viewing quality. The viewing of this TV will never disappoint anyone. There are 2 variants in this series of two sizes 32 and 40. The pricing of these two TVs is 89990 and 119990 rupees. The TVs are available in 2 influence Black and Grey. PromotionsSony has very wide and extensive advertising campaign. It has brand face for its products. SONY has an exclusive agreement with FIFA (source http//www. sony. com. au/section/sponsorship). It is able to reach to the concourse through the sport. Sony is ready to be with all those organizations that have similar brain and similar technological worth as it enjoys. Place The products are sell not only at retail store, huge super markets but also online. So the consumer can go and buy it from a huge network of places and make him satisfied with experience he gets out of it. VideoconHistory Videocon base was founded in 1986 by Nandalaji Dhoot . It is headquartered in Gurgaon (NCR Delhi) and it is an Indian MNC. It is the third largest picture vacuum tube producer. It has a technical tie up with Thomson Corporation from Japan. It started producing Colour TV in 1985. It produced Flat tube for B TV. Videocon overtook Philips Colour TV works in 2000. Vision To delight and deliver beyond expectation through ingenious strategy, intrepid entrepreneurship, improved technology, innovative products, insightful marketing and inspire thinking about the future. Product There are 5 categories in this brand LED TV This TV gives a clear picture quality and a good sound quality. There are 4 different sections in this category. Elena-3D It has 1 variant and is 55 in size. Persistence- There are 6 different variants in this section. The different sizes available in t his section are 24, 32 and 40. Orion- There are 4 different variants in this section. The different sizes available in this section are 24, 32 and 42. Razor- It has 1 variant and is 32 in size. LCD TV This TV has the LDC panel view and give a sharp picture quality.There are 6 different sections in this category. Magnum- There are 4 different variants in this section. The different sizes available in this section are 22, 26 and 32. Sapphire- There are 7 different variants in this section. The different sizes available in this section are 22, 24, 32 and 40. Pearl- There are 5 different variants in this section. The different sizes available in this section are 19, 22, 24, and 32. Cyclone- There are 5 different variants in this section. The different sizes available in this section are 22, 24, 26, 32 and 40.Prestige- It has 1 variant and is 32 in size. Envira It has 1 variant and is 42 in size. Ultra Slim TV This category has ultra slim TV with great picture quality and good sound. It also has good contrast ratio. There are a total of 22 variants in this section. These Tv sets are available in 14 and 21. savorless TV This category TV sets have flat LCD panel which enhances a good viewing experience. It has good sound quality. There are only 2 variants in this section and both being 21 in size. Conventional TV This category TV sets are as per the earlier time televisions with a big box.It is good in picture viewing but looks a little bulky. There are 6 variants in this section. It is available in 14 and 21. Pricing The costing of the TVs is very good. The consumer can enjoy and will be satisfied by the amount he pays for this TV. The lowest TV is available in 8000 to a maximum of 150000 rupees. Promotion It has a very advertising campaign. It is an official sponsor for IIFA weekend. It is also an official sponsor for IPL. Videocon is a very active company and gives sponsorships to a lot of events and hence is always in touch with the people and in their mind.Pla ce The focus of Videocon is on its good distribution network. The products are exchange not only at retail store, huge super markets but also online. So the consumer can go and buy it from a huge network of places and make him satisfied with experience he gets out of it. My Views The television Industry is an ever growing industry and new innovations come in this market almost every year. Each of the companies in the race to become the no. 1 brand is trying to give the consumer a new kind of an experience be it through good picture quality, good sound, multitasking of the SMART TV, etc.There is still a potential market for television industry waiting in the rural part of the country. As the urbanization is change magnitude the rural part of the country is the new market which will lead for a boom in the TV manufacturing industry. The brand which touches the nerve of the consumer and will be successful in making new consumer base through its great innovations will be the one to loo k out for. As for now the race is very tight in between Samsung and LG on world scenario and Videocon in the Indian scenario. The market share We see that Samsung is the highest selling TV with LG second, SONY third.Thus the consumer will keep on buying as he gets his money worth with the experience. References http//www. samsung. com/ http//www. lg. com/ http//www. sony. co. in/ http//www. videoconworld. com/ http//www. samsung. com/in/aboutsamsung/corporateprofile/valuesphilosophy. hypertext mark-up language http//www. samsung. com/in/aboutsamsung/corporateprofile/vision. html http//www. samsung. com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile. html http//www. lg. com/in/about-lg/corporate-information/overview/facts-figures. jsp http//lgindiablog. com/